The SWOT analysis (acronym for Strengths, Weaknesses, Opportunities and Threats) is a useful method in marketing to understand your company's current positioning and strategy. Each business-relevant factor is categorised according to its origin (internal or external) and its effect on the company (positive or negative) and can then be classified as a strength (internal + positive), weakness (internal+negative), opportunity (external+positive) or threat (external+negative).
SeaTable offers an excellent basis for a SWOT analysis due to its flexible table structure. Strengths and weaknesses of your company thus quickly become visible at a glance and can be transformed into opportunities. Risks can be significantly reduced by identifying weaknesses - the SWOT analysis creates great potential for improved competitiveness.
In our article we explain exactly what is important in a SWOT analysis and how our template can help you.
SWOT analysis has its origins in the Harvard Business School. In the 1960s, Henry Mintzberg tried to standardise the strategy development process with its help. The basic idea is to examine the business environment for opportunities, risks and threats in order to become aware of one's own strengths and weaknesses. Strengths should be used consistently to realise opportunities. Weaknesses should be consistently reduced in order to reduce risks.
To use this template, click on "Export" in the top right-hand corner of the template. You SeaTable can then import this template directly into the template.