Anyone who regularly publishes content on social media or other channels knows how important a well-structured editorial plan is for daily work. Manual lists or tables are sometimes too confusing and it can quickly happen that topics are not triggered in time. The whole planning process gets behind schedule - a fiasco for companies that rely on regular publications. An editorial plan template is therefore often a great relief. With a well thought-out editorial plan, the visioned content strategy becomes feasible and also helps with the editorial work process.
With SeaTable, setting up an editorial plan is child's play and can be individually adapted to all needs. Thus, no topics are left out of consideration and every employee knows which contributions are waiting in the pipeline. We will explain to you exactly how you can create an editorial plan with SeaTable using a template. Would you rather use a classic content planner to document your work with freelancers? Then take a look at our template for a content calendar, which we explain for you here.
Content planning and theme: Why do I need an editorial plan?
When it comes to the concrete planning of articles and their design, an editorial plan is unavoidable. This has the following reasons:
- It gives a compact and informative overview
- Structuring of topics and content
- Regular content creation
- All distribution channels in view: Whether blog, website or social media
- Time saving through precise planning
- Efficient division of labour
- Strategic content planning possible
- Resources are used sensibly
- Evaluation in retrospect possible
So, an editorial plan is a very powerful tool that is often used in marketing. Here, resources, capacities and budgets must be well allocated so that all marketing measures can be carried out as planned. An editorial plan can significantly determine the marketing success - so it is worth investing in a good software for this.
Integrate pool of ideas and avoid idle time
Without good ideas, even the best editorial plan won't help you. This is where an idea pool comes in handy, where all employees can contribute their ideas that are suitable for potential blog posts, website content or social media posts. This is where creativity comes in! The more the merrier, as a variety of ideas can be used to create versatile content. Of course, the idea pool can also be supplemented with short brainstorming sessions, because sometimes even small thought-provoking ideas are enough to create a short social media post.
This collection of ideas is essential to avoid idle time in content planning. Because nothing is worse than producing content under pressure and then suffering from writer's block. With a well thought-out editorial plan, content can be prepared in a targeted manner and also placed strategically. The plan provides an overview of all topics and shows which content can be grouped sensibly, for example into a theme week or a series of articles on a relevant topic for your company.
Work more efficiently with an editorial plan
Just as important as the content is its implementation. For this, all employees must know what needs to be done and by when. A clear division of tasks is essential when it comes to establishing efficient workflows. In an editorial plan, the division of tasks can be directly included by assigning specific tasks within the editorial process to individual employees. These can be, among others:
- Image research and acquisition
- Writing Process
- Layout design
Once the positions are clearly assigned, the system runs automatically from idea to publication. Each task is also accompanied by deadlines by which the work must be completed. Deadlines also need to be a fixed part of the editorial plan to give everyone an overview of the time schedule and to clearly mark important dates. Fixed deadlines bring structure within the work process and outwardly regular publications on the specially selected platforms. It doesn't matter whether the platforms are social media or your own website.
Post regularly and do not forget to evaluate
On social media, poorly transparent algorithms rule the platforms. Achieving organic reach is becoming increasingly difficult - all the more important to counteract this with a regular upload plan. The algorithms of Instagram, Facebook and Co. recognize regular activity and reward it accordingly with more visibility. Therefore, posts from companies should be planned in such a way that regularity is guaranteed. The play on social media channels with interesting content can be excellently planned in the editorial plan and at the same time provide information about one's own social media presence.
The evaluation of posts can also be included in the editorial plan. On the one hand, posts on one's own website can be evaluated in the form of retrieval figures, comments or social media interactions. On the other hand, social media posts can be evaluated by the number of likes, comments and reposts. Evaluating editorial content is important and should not be forgotten because good content will reach more people. And that is usually the goal of a sophisticated editorial strategy!
Get the most out of the editorial plan template
For our template, we extended a classic editorial plan with a pool of ideas and then refined the template from the perspective of a company with its own blog and social media channels. However, the template is not only usable for companies but for teams of any size, regardless of whether they have their own website or not, and can be expanded to include other important pillars. The following four tips will help you use your new editorial plan even more profitably.
1. sensible structuring in the editorial plan with categories
With the single-selection columns, any number of categories can be created - as it just fits. The advantage of this is that you can later make a grouping or statistical analysis based on the classifications. For example, you can filter by post type: How many social media posts have there been on Facebook? Is this in relation to the publications on the blog? All these questions can be answered easily with this column function.
For images SeaTable has a very decisive advantage over known programs such as Excel: With the "Image" column function, images for posts can be loaded directly into the system and also used by everyone. No manual sharing of images via Dropbox or folder structures is necessary anymore, because the image file is stored directly in the editorial plan. This is especially beneficial when content is published by other staff members. This way, no file gets lost anymore! In our editorial plan template, you will already find all the columns, so you can get started right away.
2. deadlines and correction loops always in view
Deadlines and fixed dates in the editorial plan are important for keeping track of time. The practical thing about SeaTable: The entire correction process can run through the editorial plan. With a deadline for the draft, to which a reminder can also be set, important documents are delivered on time. To do this, documents can simply be uploaded to the appropriate column in SeaTable. This way, there are no longer many different versions circulating in emails and on drives, but only the documents in the editorial plan. Confusion is a thing of the past!
In addition to the post types, it is also important to specify the distribution channels on which the content will be played. The multiple selection function allows you to specify multiple channels for a post or to plan posts specifically for one platform.
3. easy communication in the team
Communication for scheduling posts sometimes spans various channels such as email, internal chats, or the posts themselves. This can quickly become confusing. With SeaTable, communication is bundled in one place: Communicate changes or comments on various steps directly in the editorial plan. This works very efficiently via the comment function in the individual lines when they are open in the overview. All released collaborators can be mentioned via the @-function and get a notification about the progress in the document. In the log area, all changes in the respective line can be tracked - so it is always clear who made which changes in the editorial plan. With the checkbox column function, published contributions can then be checked off.
4. provide clarity with different views and statistics
Now the editorial plan in itself is very well equipped with a lot of detailed information. However, sometimes this can also mean an information overload and somewhat more targeted output views make more sense. With various filtering, sorting and grouping functions, SeaTable has integrated powerful options that make the daily editorial routine much easier.
Filter: Which contributions are still open?
Thanks to the checkbox, you can display which posts have not yet been published. This is especially helpful with a large number of posts and shows which posts have not yet been checked. In this way, valuable ideas no longer disappear into nirvana, but are optimally evaluated through sensible structuring.
Create and evaluate statistics with the editorial plan
Display the months in which a particularly large number of posts were published or which channels were used most frequently. Which employee has written the most posts? You can experiment with different data via statistics and evaluate your editorial plan with SeaTable according to your wishes. This offers a lot of valuable information and can show where things are going well - and where there might still be room for improvement, be it in the thematic focus or the workload of your employees.
So creating an editorial plan isn't that hard. It helps with the daily structuring and organization of content and can make your workflows more efficient. We offer a ready-made template for your editorial plan, so you can get started right away. Soon it will be an indispensable part of your daily work!