Marketing

Hand-drawn storyboard

What a storyboard is and how to create one

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Whether you're creating an image video for your company, a short film for a film festival or the next Hollywood blockbuster, a storyboard can make all the difference. A storyboard is not only a tool to structure your creative ideas, but also to ensure a smooth production process. In this article, you'll find a free storyboard template to help you bring your vision to life.
Event planning: Crowds of people at an event

How to plan the perfect event in 10 steps

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If you want to plan the perfect event, there's a lot to consider. But where do you start if you're not familiar with event management? And how do you avoid planning mistakes, scheduling conflicts and cancellations? This article gives you a rough overview of the steps you should definitely consider when planning.
Template for social media plan

Social media plan for Facebook, Instagram, TikTok, YouTube, LinkedIn and X

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In order to achieve measurable success in social media, you need to publish new content continuously. And often several times a week for different channels. You need to post interesting and entertaining content on time. A social media plan will help you implement this. Read this article to find out how to get off to a successful start with such an editorial plan.
These content ideas will make your Instagram a success

14 content ideas that always work

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One thing is particularly important for a successful social media presence: posting content regularly. The algorithms of Instagram and co. immediately penalize inactivity and limit the visibility of accounts, which can be fatal for your reach. It is therefore important to feed the algorithm regularly. In this article, we have put together some content ideas that you can implement quickly and easily on social media.
Instagram feed on a smartphone.

Social media management explained simply - with lots of examples and a free template

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Social media has become an important part of our everyday lives. You can reach many potential target groups on platforms such as Instagram, TikTok, Facebook or LinkedIn. Whether organic content or paid ads: Social media management allows you to promote yourself subliminally, interact with your followers and create a stronger emotional bond between your customers and your brand. But how exactly does social media management work? Get a basic overview in just a few minutes!
Marketing team talks about campaign planning.

Planning marketing campaigns: 6 practical tips for easy planning

If you want to really push your company forward and clearly stand out from the competition, you need one thing above all: extremely good marketing. How good this actually is depends on the respective marketing campaign and its planning. And this raises several questions: What is a marketing campaign anyway? When is it good and when is it not? And how can the implementation and planning of the marketing campaign be optimally combined?
Marketing employee creates a template for content planning.

5 steps to a content plan for your marketing: including template, expert tips and checklist

In today's world, an online presence is crucial for the success of your company. You need to publish content regularly via social media, your website, a blog or formats such as a podcast. This could be articles, explanatory videos or infographics, for example. A content plan, also known as an editorial plan, helps you to plan and create all of this content.
Marketer creates a template for a professional marketing plan.

Digital template for a professional marketing plan

Promoting brand awareness, communicating important information and leading projects to success - these are three of the most important goals for a marketing plan. It is the basis for all successful marketing activities. Those who use digital tools to create a marketing plan template have a particular advantage. In this article, you will learn what a marketing plan is, when you need one for your business and how to create a marketing plan as a digital template.