Christmas gifts for your employees and customers: How to find the right gift
HR, MarketingChristmas is just around the corner and you would like to give your employees, business partners or customers a small gift as a token of your appreciation. But what could be suitable Christmas gifts for employees and customers? A wealth of ideas and a sure instinct are required! In this article, you can find out which Christmas gifts will delight your employees and customers and what budget you can expect.
What a storyboard is and how to create one
Best Practice, MarketingWhether you're creating an image video for your company, a short film for a film festival or the next Hollywood blockbuster, a storyboard can make all the difference. A storyboard is not only a tool to structure your creative ideas, but also to ensure a smooth production process. In this article, you'll find a free storyboard template to help you bring your vision to life.
SWOT analysis: example, template and best practice for your company
Marketing, Operations, Product DevelopmentThe SWOT analysis is a crucial tool for strategic corporate planning, as it takes both internal and external factors into account. This article uses an example to explain the best way to proceed and how a template can help you to implement it.
Qualitative content analysis explained simply - using the example of a press review
MarketingWhether in research or in the working world: qualitative content analysis helps you to evaluate data material in a structured way. This article explains the best way to proceed and what you should pay attention to. Subsequently, the implementation of a content analysis is also illustrated using the example of a press review.
How to plan the perfect event in 10 steps
Marketing, project managementIf you want to plan the perfect event, there's a lot to consider. But where do you start if you're not familiar with event management? And how do you avoid planning mistakes, scheduling conflicts and cancellations? This article gives you a rough overview of the steps you should definitely consider when planning.
Social media plan for Facebook, Instagram, TikTok, YouTube, LinkedIn and X
Marketing, tool and alternativesIn order to achieve measurable success in social media, you need to publish new content continuously. And often several times a week for different channels. You need to post interesting and entertaining content on time. A social media plan will help you implement this. Read this article to find out how to get off to a successful start with such an editorial plan.
14 content ideas that always work
Best Practice, MarketingOne thing is particularly important for a successful social media presence: posting content regularly. The algorithms of Instagram and co. immediately penalize inactivity and limit the visibility of accounts, which can be fatal for your reach. It is therefore important to feed the algorithm regularly. In this article, we have put together some content ideas that you can implement quickly and easily on social media.
Social media management explained simply - with lots of examples and a free template
Best Practice, MarketingSocial media has become an important part of our everyday lives. You can reach many potential target groups on platforms such as Instagram, TikTok, Facebook or LinkedIn. Whether organic content or paid ads: Social media management allows you to promote yourself subliminally, interact with your followers and create a stronger emotional bond between your customers and your brand. But how exactly does social media management work? Get a basic overview in just a few minutes!
Planning marketing campaigns: 6 practical tips for easy planning
MarketingIf you want to really push your company forward and clearly stand out from the competition, you need one thing above all: extremely good marketing. How good this actually is depends on the respective marketing campaign and its planning. And this raises several questions: What is a marketing campaign anyway? When is it good and when is it not? And how can the implementation and planning of the marketing campaign be optimally combined?
5 steps to a content plan for your marketing: including template, expert tips and checklist
MarketingIn today's world, an online presence is crucial for the success of your company. You need to publish content regularly via social media, your website, a blog or formats such as a podcast. This could be articles, explanatory videos or infographics, for example. A content plan, also known as an editorial plan, helps you to plan and create all of this content.
