SeaTable helps the content marketing agency to map the entire process of keyword research and related content creation. For each client, the agency creates a separate base with several spreadsheets.
First of all, personas can be created here that reflect the company's potential customers. Based on these personas, the keyword research begins, which also gets its own spreadsheet. The relevant keywords are listed and can be shared directly with the client via the sharing functions. This makes it easy for the agency to agree on focus keywords in collaboration with the client.
Then the actual content creation begins. Based on the keywords, articles for company blogs and podcasts are created. Here SeaTable offers the possibility to link individual entries and spreadsheets with each other. The planned post is thus directly linked to the corresponding keyword and ends up in the spreadsheet of the editorial plan.
In the editorial plan, there is space for the headline of the article, the publication date, the commissioned author, notes and a status line. It is not uncommon for the writing of articles to be outsourced to freelancers. This is where SeaTable facilitates communication, as the editorial plan also provides space for briefings, the author's final text, approvals, post images, accompanying texts for all social media channels and comments from the client side. This makes communication among the relevant parties extremely easy and keeps everyone on the same page.
Thanks to SeaTable's flexible structure, the approach can be customized depending on the client. Thus, SeaTable has become an important tool for the marketing agency Content-Marketing-Star.